Donor retention is crucial, especially because it is more expensive to seek out and entice new donors, as compared to keeping old ones. When a donor stops returning phone calls and attending events, or stops giving altogether, it can be worrying. Your donor may have ghosted you — ghosting is when a person suddenly cuts […]
Here is what we do know: data is important for any organization. Whether you’re a nonprofit collecting donor analytics, a multinational company tracking customer behaviors, or a small business monitoring buying trends, collecting and tracking data is vital. Data helps you gain a clearer picture of your current situation, and what you can do to […]