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TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?

Exploring TikTok and Instagram for the nonprofit sector

Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit […]

How to Optimize Facebook for Fundraising

Logging in to Facebook to fundraise for a nonprofit

Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the […]

6 Social Media Mistakes to Avoid

Nonprofit Social Media Marketing

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% […]

7 Ways to Get to Know Your Donors

Getting to know your donors

Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission.   Here are […]

Are You Ready for the Coming Shift in Donor Demographics?

A family illustrating the shift in donor demographics

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