It happens to the best of us. A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media. Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t […]
Tag: lapsing donors
How to Re-Engage Donors That Ghost You
Donor retention is crucial, especially because it is more expensive to seek out and entice new donors, as compared to keeping old ones. When a donor stops returning phone calls and attending events, or stops giving altogether, it can be worrying. Your donor may have ghosted you — ghosting is when a person suddenly cuts […]