It happens to the best of us. A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media. Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t […]
Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored. 55% […]
If you have worked for or with nonprofit organizations, you most likely know how important it is to have a deep understanding of donors when planning a fundraising program. One method of gaining better donor insights is by conducting a donor wealth screening. However, this process doesn’t always provide accurate data for targeting donors. To […]