Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored. 55% […]
Volunteer management is an essential aspect of your organization. As someone who has been both a manager of volunteers and a volunteer myself, I’ve learned a thing or two about how to value them. Creating a foundation built upon respect and positive reinforcement is the key to best supporting your charity’s public engagement efforts. In […]
If you have worked for or with nonprofit organizations, you most likely know how important it is to have a deep understanding of donors when planning a fundraising program. One method of gaining better donor insights is by conducting a donor wealth screening. However, this process doesn’t always provide accurate data for targeting donors. To […]
Studies show that first-time donors who receive a thank-you within 48 hours are four times more likely to donate again. There is nearly a 400% chance of them becoming regular donors! Those involved in fundraising know very well that showing appreciation for your donors is more than just a thank you, but it is also […]
Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission. Here are […]
Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone […]
In our increasingly virtual world, we have more capabilities for connectivity than ever before. Thanks to the tools available, we can share information with our donors in several engaging ways and find immediate resonance. Tell a story. The best way to move people is to tell them a story that pulls at their heartstrings. Give […]
Why do donors lapse? In the 2001 study, “Managing Donor Defection”, Dr. Adrian Sargeant surveyed lapsed donors of 10 national nonprofits to ask them one simple question: “Why did you stop giving?” Aside from death and financial difficulties, the study found the following reasons for why donors stop supporting nonprofit organizations: 5% thought the charity […]
The disruption caused by COVID-19 is unprecedented. Millions of people have lost their lives and livelihoods. Challenges to food security, public health, and employment have hurt economies worldwide. Governments, organizations, and individuals have come together to combat the global pandemic, but there is still a lot to do before things get back to normal. Now […]
As leaders in donor relationship management, you understand the benefits of a strong donor strategy. Not only can the engagement of an existing donor database lead to greater ROI in comparison to new donor acquisition, but a strong strategy can also work to enhance the overall reputation of your organization. Donor retention is an essential part of helping organizations reach fundraising goals and ultimately fulfill their […]