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5 Trends in Pandemic Giving

5 trends in pandemic giving

The world has spent the last few years looking for encouraging signs. The pandemic’s effect on employment, the economy, and our ability to interact has threatened the viability of charities unlike ever before. But despite the immense challenges the pandemic posed, donors proved to be resilient. Not every nonprofit succeeded, or even survived during the […]

6 Tips for Inclusive Fundraising

A group of women are discussing inclusive fundraising

What is inclusive fundraising and why is it important? For one, it’s been estimated that roughly 14% of U.S. millionaires are from minority backgrounds—yet they’re often overlooked in fundraising. While it may not be intentional, many nonprofits target “traditional” donors: those who are wealthy, white, and older. Similarly, conventional fundraising communication and events exclude donors […]

Cryptocurrency 101: What is Crypto?

A nonprofit leader is accepting cryptocurrency donations

Since the pandemic began in 2020, we’ve seen a significant shift in using technology for convenience, including the way money is exchanged. Cryptocurrency is slowly becoming more widely accepted as a method of payment. As more wealth continues to be created through cryptocurrency, crypto donations in the nonprofit sector are steadily increasing. Is your nonprofit […]

5 Successful Spring Fundraising Ideas

A woman is using our 5 spring fundraising ideas to plan her successful fundraiser

There has always been something about spring that makes people feel excited. This season of growth and renewal seems to wake all the happy hormones from their slumber during the cold winter season. Most people feel eager to start ventures and discover new passions. And as for nonprofits, this season is the perfect time to […]

Connecting with Gen X Donors

A group of Gen X donors discussing the charities they want to donate to

How well do you know your Gen X donors?   Social media has brought to light a playful battle between Baby Boomers, Millennials, and Gen Z. This inspired a flurry of articles and memes, but Gen X is usually overlooked. Gen Xers, or the Lost Generation, were born from 1965 – 1980 and are currently […]

Connecting with Baby Boomer Donors 

Baby Boomer donors are donating to a charitable organization while their grandchildren are watching them

How well do you know your Baby Boomer donors?   One of the most important aspects of fundraising is interacting with your donors. You want your donors to resonate with your mission, while inspiring them to donate. But first, you need to know the best way to connect with your donors.  As of 2020, the biggest […]

7 Email Marketing Tips to Try in 2022

A person is trying tips for email marketing in 2022

Email has proven to be one of the best ways people stay informed and connected with the organizations they care about. However, like social media and similar donor outreach methods, the field is constantly evolving. Organizations that experience the most success are those that adapt to the times. With this in mind, here are 7 […]