As the world continues to recover from the COVID-19 pandemic, the economic outlook for 2022 is better than it has been in the last few years. Planned giving rates are also estimated to grow in 2022. According to the Lilly Family School of Philanthropy: Giving by American individuals and households is predicted to increase by […]
As a nonprofit professional, it’s important to stay up-to-date with 2022 fundraising trends, so that you can leverage and adapt to them. These past two years have taught us that technology and convenience are rapidly taking priority, and we can anticipate that these modern fundraising trends will continue to prevail in 2022. By giving donors […]
It happens to the best of us. A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media. Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t […]
Do you remember the last time you went out on a first date? It probably took you hours to get ready — from picking the perfect outfit, to styling your hair, and perhaps preparing some discussion topics. Because as cliché as it sounds, you only get one chance to make a great first impression. Attracting […]
Relationships require more attention than one dinner out on February 14th, and so do your donors. It is vital to show your donors love year-round in order to strengthen your donor relationships. According to Greater Good Magazine, “Research at the National Institute of Health showed that the same area of the brain that is […]
As a professional in the nonprofit sector, you will come across donors at various stages in their giving journey. Some donors may have already given to your organization, while others might have given to organizations with similar missions. These donors would, as a result, be more receptive to your request. On the other hand, some […]
When the COVID-19 outbreak struck the globe in 2020, organizations had to navigate unprecedented times by staying connected. In-person conferences transitioned to virtual platforms, and now, as the post-pandemic world slowly returns to a sense of normalcy, some online opportunities will continue to prosper. Among these opportunities are virtual nonprofit conferences. In 2021, 91% of […]
A great way to promote donor engagement for supporting your foundation is with nonprofit video content, specifically, thank-you videos. This type of media is becoming increasingly popular in social media, email newsletters, and websites as a means of communication. Videos are multi-accessible and offer a quick message that packs a punch. Nonprofit video content extends […]
With the New Year right around the corner, many organizations are planning their marketing strategies for the year ahead. It is the ideal time of year to reflect, set the vision, and develop tactics to achieve objectives. This past year has required many pivots, including a renewed focus of online engagement. We expect this focus […]
There are over 1.5 million nonprofit organizations registered in the United States, and all of them have a goal to improve and empower their respective communities. They practice goal setting for nonprofits by gearing their projects, programs, and events towards making a difference, helping them achieve their organizational targets. Goals act as a roadmap for […]