The world has spent the last few years looking for encouraging signs. The pandemic’s effect on employment, the economy, and our ability to interact has threatened the viability of charities unlike ever before. But despite the immense challenges the pandemic posed, donors proved to be resilient. Not every nonprofit succeeded, or even survived during the […]
Nonprofit organizations rely on donors and volunteers — this, we know, as no surprise. Once your organization has built a foundation of loyal supporters, it is important to continue bringing in both donors and volunteers to help achieve your mission. Over the last two years, however, the COVID-19 pandemic has impacted nonprofit organizations in a […]
What is inclusive fundraising and why is it important? For one, it’s been estimated that roughly 14% of U.S. millionaires are from minority backgrounds—yet they’re often overlooked in fundraising. While it may not be intentional, many nonprofits target “traditional” donors: those who are wealthy, white, and older. Similarly, conventional fundraising communication and events exclude donors […]
Since the pandemic began in 2020, we’ve seen a significant shift in using technology for convenience, including the way money is exchanged. Cryptocurrency is slowly becoming more widely accepted as a method of payment. As more wealth continues to be created through cryptocurrency, crypto donations in the nonprofit sector are steadily increasing. Is your nonprofit […]
There has always been something about spring that makes people feel excited. This season of growth and renewal seems to wake all the happy hormones from their slumber during the cold winter season. Most people feel eager to start ventures and discover new passions. And as for nonprofits, this season is the perfect time to […]
How well do you know your Gen X donors? Social media has brought to light a playful battle between Baby Boomers, Millennials, and Gen Z. This inspired a flurry of articles and memes, but Gen X is usually overlooked. Gen Xers, or the Lost Generation, were born from 1965 – 1980 and are currently […]
How well do you know your Baby Boomer donors? One of the most important aspects of fundraising is interacting with your donors. You want your donors to resonate with your mission, while inspiring them to donate. But first, you need to know the best way to connect with your donors. As of 2020, the biggest […]
This St. Patrick’s Day, you will need more than a lucky four-leaf clover to secure major gifts for your organization. Finding your pot of gold requires a comprehensive strategy. First you need to identify potential major gift donors, and then you need to build a strong relationship with them. Now that the pandemic seems to […]
Email has proven to be one of the best ways people stay informed and connected with the organizations they care about. However, like social media and similar donor outreach methods, the field is constantly evolving. Organizations that experience the most success are those that adapt to the times. With this in mind, here are 7 […]
As the world continues to recover from the COVID-19 pandemic, the economic outlook for 2022 is better than it has been in the last few years. Planned giving rates are also estimated to grow in 2022. According to the Lilly Family School of Philanthropy: Giving by American individuals and households is predicted to increase by […]