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It’s Not You, It’s Me: 5 Signs Your Donor Just Isn’t Into You

Trying to re-engage a disengage donor

It happens to the best of us.  A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media.  Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t […]

TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?

Exploring TikTok and Instagram for the nonprofit sector

Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit […]

5 Signs Your Donor Portfolio Needs To Be Optimized

Relationship manager speaking to donor from donor portfolio

Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced […]

6 Social Media Mistakes to Avoid

Nonprofit Social Media Marketing

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% […]

4 Ways to Thank Your Donors

Thanking Your Donors

Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone […]