It happens to the best of us. A perfect first impression, with all signs indicating that they’re totally into you. Responding to your weekly outreach newsletter, sending a donation during your holiday campaign, and engaging with your content on social media. Then, the unfortunate happens. After six months, their open rates are decreasing, you haven’t […]
Tag: donor outreach
Love at First Sight: 5 Secrets to Attract New Donors
Do you remember the last time you went out on a first date? It probably took you hours to get ready — from picking the perfect outfit, to styling your hair, and perhaps preparing some discussion topics. Because as cliché as it sounds, you only get one chance to make a great first impression. Attracting […]
Romancing Your Donors: 5 Tips to Strengthen the Relationship
Relationships require more attention than one dinner out on February 14th, and so do your donors. It is vital to show your donors love year-round in order to strengthen your donor relationships. According to Greater Good Magazine, “Research at the National Institute of Health showed that the same area of the brain that is […]
TikTok Vs. Instagram: Which Platform is Right for Your Nonprofit?
Having a social media presence can support your nonprofit’s visibility, boost fundraising efforts, and enhance connections. Around 72% of Americans use social media, and with 2.8 billion monthly users, Facebook is the most popular channel. However, other platforms, like Instagram and TikTok are becoming increasingly popular — especially among younger users. What exactly does nonprofit […]
5 Fall Virtual Fundraising Ideas For Your Nonprofit
Now that your nonprofit organization is beginning to find its footing in the virtual fundraising world, you need some new and creative ideas, especially for the fall season. Fall is a particularly giving time, as most communities celebrate a bountiful harvest by sharing a traditional feast with family and friends. Thanksgiving is a holiday that […]
5 Signs Your Donor Portfolio Needs To Be Optimized
Donor portfolios enable nonprofit organizations to be more efficient in soliciting gifts. They provide each donor relationship manager with a specific list of donors that they are responsible for. They also help your organization use time, energy, and resources effectively. However, if not properly done, donor portfolios can lead to inefficiency and lackluster outcomes. Unbalanced […]
6 Social Media Mistakes to Avoid
Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored. 55% […]
5 Ways To Show Appreciation For Your Donors
Studies show that first-time donors who receive a thank-you within 48 hours are four times more likely to donate again. There is nearly a 400% chance of them becoming regular donors! Those involved in fundraising know very well that showing appreciation for your donors is more than just a thank you, but it is also […]
4 Ways to Thank Your Donors
Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone […]
4 Unique Ways to Share Information with Donors
In our increasingly virtual world, we have more capabilities for connectivity than ever before. Thanks to the tools available, we can share information with our donors in several engaging ways and find immediate resonance. Tell a story. The best way to move people is to tell them a story that pulls at their heartstrings. Give […]