Why do donors lapse? In the 2001 study, “Managing Donor Defection”, Dr. Adrian Sargeant surveyed lapsed donors of 10 national nonprofits to ask them one simple question: “Why did you stop giving?” Aside from death and financial difficulties, the study found the following reasons for why donors stop supporting nonprofit organizations: 5% thought the charity […]
As leaders in donor relationship management, you understand the benefits of a strong donor strategy. Not only can the engagement of an existing donor database lead to greater ROI in comparison to new donor acquisition, but a strong strategy can also work to enhance the overall reputation of your organization. Donor retention is an essential part of helping organizations reach fundraising goals and ultimately fulfill their […]
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While this uncharted and unpredictable moment in time has posed unique challenges to nonprofit organizations, the need to serve populations and communities has only increased. In the face of this challenge, organizations are remaining resilient despite more than three-quarters of nonprofits experiencing disruption to their services. With this disruption, the focus on digital donor relationship management is more important than ever. With challenge can come opportunity. Managing donor relationships virtually can now give organizations a unique opportunity to leverage new strategies and […]