Nonprofit fundraising isn’t just about asking individuals and groups for contributions to your organization. To be successful, it requires careful planning and effective strategies. One key element in planning your campaigns is knowing your donors. The more you know about them, the better you can understand how they can support your mission. Here are […]
Complete the cycle of giving by thanking your donors. Thank them promptly, so that they know you have received their gift, and let them know how you will use it to further your advocacies. Showing your appreciation fosters a good relationship between your donors and your organization. Most organizations send tokens or gifts to everyone […]
Why do donors lapse? In the 2001 study, “Managing Donor Defection”, Dr. Adrian Sargeant surveyed lapsed donors of 10 national nonprofits to ask them one simple question: “Why did you stop giving?” Aside from death and financial difficulties, the study found the following reasons for why donors stop supporting nonprofit organizations: 5% thought the charity […]
The disruption caused by COVID-19 is unprecedented. Millions of people have lost their lives and livelihoods. Challenges to food security, public health, and employment have hurt economies worldwide. Governments, organizations, and individuals have come together to combat the global pandemic, but there is still a lot to do before things get back to normal. Now […]
As leaders in donor relationship management, you understand the benefits of a strong donor strategy. Not only can the engagement of an existing donor database lead to greater ROI in comparison to new donor acquisition, but a strong strategy can also work to enhance the overall reputation of your organization. Donor retention is an essential part of helping organizations reach fundraising goals and ultimately fulfill their […]
It may seem like the COVID-19 pandemic has made virtual fundraising a new necessity. However, channeling contributions online has been an efficient and effective way to raise funds over the past decade. Charitable organizations have been accepting digital donations for years, even before the world went virtual. According to the 2016 Charitable Giving Report by […]
While this uncharted and unpredictable moment in time has posed unique challenges to nonprofit organizations, the need to serve populations and communities has only increased. In the face of this challenge, organizations are remaining resilient despite more than three-quarters of nonprofits experiencing disruption to their services. With this disruption, the focus on digital donor relationship management is more important than ever. With challenge can come opportunity. Managing donor relationships virtually can now give organizations a unique opportunity to leverage new strategies and […]
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