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How to Optimize Facebook for Fundraising

Logging in to Facebook to fundraise for a nonprofit

Social media platforms are one of the easiest ways to stay connected with friends and family, and they are an effective way to create awareness for your events. Among the growth of several other platforms, Facebook continues to remain a favorite. Nearly 58% of Americans are Facebook users, and almost 64% of these users visit the […]

6 Social Media Mistakes to Avoid

Nonprofit Social Media Marketing

Getting started on social media for your nonprofit, or even simply opening a new social channel, can be overwhelming. Setting up profiles, writing an engaging introduction, and keeping up with regular posts, stories, and tweets is nothing short of a full-time focus; however, the opportunity for growth and engagement online cannot be ignored.   55% […]

Virtual Fundraising: Elevate Your Execution

Virtual wine tasting fundraising event

It may seem like the COVID-19 pandemic has made virtual fundraising a new necessity. However, channeling contributions online has been an efficient and effective way to raise funds over the past decade. Charitable organizations have been accepting digital donations for years, even before the world went virtual. According to the 2016 Charitable Giving Report by […]

Donor Relationship Management in a Digital World

Donor Management virtually through a tablet

While this uncharted and unpredictable moment in time has posed unique challenges to nonprofit organizations, the need to serve populations and communities has only increased. In the face of this challenge, organizations are remaining resilient despite more than three-quarters of nonprofits experiencing disruption to their services. With this disruption, the focus on digital donor relationship management is more important than ever.   With challenge can come opportunity. Managing donor relationships virtually can now give organizations a unique opportunity to leverage new strategies and […]